Online shoppers are searching out the quality deals before creating a purchase selection – and a Google seek often the first step they take to find out a brand new brand or product.
Will your e-commerce shop display up when they seek? Will your product copy entice them enough to click on the “Buy” button?
Search Engine Journal’s e-book, E-commerce Marketing in 2019: The Definitive Guide, tackles what you need to recognise about e-commerce advertising nowadays.
Download it right here.
If you want your online keep to win huge this 12 months, we’ve got the equipment for you.
We’ve partnered with WordStream and Moz to train on-line retailers on how to install an e-commerce commercial enterprise, digital advertising developments, and social practices for developing a web commercial enterprise.
This complete guide will train outlets and entrepreneurs on the way to create a search-friendly e-commerce website that draws site visitors and sales.
Read E-commerce Marketing in 2019: The Definitive Guide to examine:
The essential capabilities that your e-commerce website have to have. Find out the key elements to help you create a notable buying experience in your clients.
How to do e-commerce key-word studies. Get to realise the key phrases that your capacity customers are using to find the products you’re promoting.
Technical and on-page SEO techniques for ecommerce. Discover a way to hold your e-commerce internet site nicely optimised for seeking.
Advanced PPC strategies for ecommerce. What are the paid search opportunities you may leverage to stay beforehand of the opposition?
And so much more!
The e-book is split into 12 clean-to-digest chapters written through some of the industry’s smartest practitioners:
Chapter 1: 15 E-commerce Must-Haves
Chapter 2: How to Effectively Perform Keyword Research for Ecommerce
Chapter three: Site Navigation: The Foundation for Navigating your Website to Success
Chapter 4: How to Optimize Technical search engine marketing for E-commerce Websites
Chapter five: A Guide to On-Page SEO for E-commerce Websites
Chapter 6: The Hidden Opportunity for E-commerce Websites in Google Images
Chapter 7: How to Create a Content Strategy for E-commerce Sites
Chapter eight: How to Capture Featured Snippets for Ecommerce
Chapter 9: An Introduction to Google Shopping
Chapter 10: Advanced PPC Strategies for Your E-commerce Site
Section 11: 4 Effective E-commerce Link Building Strategies
Chapter 12: 11 Social Media Marketing Strategies for E-commerce Websites
EXPERT AUTHORS INCLUDE Anna Crowe, Manish Dudharejia, Stoney deGeyter, Holly Gary, Sergey Grybniak, Aaron Levy, Miranda Miller, Raj Nijjer, Courtney O’Donnell, Maddy Osman, and Kevin Rowe.
If you want to reinforce your ecommerce sales this yr, make sure to examine SEJ’s E-commerce Marketing in 2019: The Definitive Guide.